Programme

Three days, with all open sessions on 31 May 2027.

Three days30 May – 1 June 2027

Overview

DateProgrammeParticipation
30 May 2027Executive Roundtable on business, management, hospitality and tourism; Journal Editors Panel Discussion; Methodological WorkshopAll registered participants
31 May 2027Opening and keynote speeches; panel discussions; four parallel streams; awards and closing ceremonyAll registered participants
1 June 2027Networking tourRegistered participants (separate fee)

30 May 2027

Pre-conference

All registered participants

An Executive Roundtable on business, management, hospitality and tourism, and two pre-conference sessions in the afternoon. The pre-conference sessions and the tea break are included in the registration fee.

1.5 hours · 20 minutes per editor, then a 30-minute panel and Q&A

Journal Editors Panel Discussion · Publishing for Impact: Insights from Editors of ABDC A‑Ranked, SSCI/Scopus‑Indexed Journals (JRCS, JTTM, JHTR)

Editors of leading SSCI-indexed journals ranked A (ABDC), covering business, management, marketing and related disciplines, discuss today’s evolving scholarly publishing landscape: developing publishable research, navigating peer review, common reasons for manuscript rejection, and increasing the scholarly impact of your work. The session closes with an open Q&A, a chance to engage directly with journal editors and get advice on academic publishing and career development.

Meet the editors

  • Prof. Jungkun ParkCo-Editor-in-Chief, Journal of Retailing and Consumer Services
  • Prof. Woody KimEditor-in-Chief, Journal of Hospitality and Tourism Research
  • Prof. Jinsoo LeeCo-Editor-in-Chief, Journal of Travel & Tourism Marketing

Tea break

2.5 hours · seven research experts, 20 minutes each including Q&A

Methodological Workshop · Emerging Research Methods and Analytical Trends in Business and Management Research

Internationally recognised scholars present cutting-edge methods, advanced analytical techniques and novel experimental research designs that strengthen both theoretical and practical contributions. Participants gain exposure to new methodological developments, discover interdisciplinary research opportunities and expand their analytical toolkit for future projects.

Advances in research methodology

  • Assoc. Prof. Minwoo LeeUniversity of Houston · Machine learning techniques
  • Assoc. Prof. Jaewook KimUniversity of Houston · Geospatial analysis
  • Dr. Seoki LeePenn State University · Corporate social responsibility
  • Prof. Boram LimHanyang University · Synthetic respondents for a new research agenda
  • Prof. Dongyoup KimGachon University · From digital traces to valid evidence: rethinking customer experience measurement
  • Assoc. Prof. Nhat Tan PhamInternational University, VNU-HCM · Learning research methodologies from top journals (FT50, ABS 4/4*)
  • Dr. Thai-Ha LuongInternational University, VNU-HCM · From consumer voice to test-marketing decisions: an integrated mixed-method framework for consumer intelligence, preference discovery and adaptive marketing

31 May 2027

Conference day

All registered participants

Opening and keynote speeches, panel discussions, then four parallel streams. The day ends with the awards and closing ceremony. Lunch, dinner and tea breaks are included in the registration fee.

  • Research Sessions

    Full papers and extended abstracts by scholars and doctoral researchers.

  • Industry Sessions

    Practitioner talks and panels on how firms deploy, govern and communicate AI and ESG in practice.

  • Collegiate ESG Idea Innovation Challenge

    “ESG Innovation Challenge: Shaping a Sustainable Future” invites undergraduate and master’s students to develop creative, practical solutions that apply ESG principles.

  • Poster Sessions

    Comprehensive research, work in progress and preliminary findings from undergraduate and master’s students.

Students standing by their research posters at MBIC 2026
Poster session, MBIC 2026

Keynote speakers and the detailed schedule will be announced here.

1 June 2027

Networking tour

Registered participants · separate fee (USD 50)

Community-based tourismSustainability

A day in the Cần Giờ/Mekong ecotourism area with fellow participants: cultural immersion, community engagement and sustainability sessions that put the conference’s ESG themes on the ground. Cần Giờ is the UNESCO Mangrove Biosphere Reserve on the coast of Ho Chi Minh City.

Community-based tourism
See how local communities host visitors and share in the income tourism brings, a living case for research on responsible tourism and services.
Sustainability
A mangrove forest that protects the city’s coast, conserved alongside tourism: sustainability as practice, not only as a topic.

Fee: USD 50. The itinerary will be announced here.

Visitors in a wooden boat on a mangrove channel in Can Gio
Cần Giờ mangrove forest