We are honored to welcome you to the International Conference on Marketing, Management and Business Innovation (MBIC 2026) , hosted by the IU Business Research Network (IBRN)
MBIC 2026 offers a unique chance to join a reputable academic–practitioner forum bridging rigorous research with managerial needs in the era of AI and digital transformation.
Here, we provide a platform for knowledge transfer across diverse tracks—from AI-driven retail to sustainable business models—bringing together scholars and industry experts from around the globe.
Join us to experience high-quality academic sessions and an unforgettable cultural tour of the Mekong Delta
SCIENTIFIC COMMITTEE
- Tri M. Ha
Professor, Dean of School of Business, International University (VNU-HCM), Ho Chi Minh City, Vietnam. - Jungkun Park
Professor, Hanyang University, Seoul, Korea - Weonsang Yoo
Professor, Korea University, Seoul, Korea - Hwan Chung
Professor, Konkuk University, Seoul, Korea - KiJoon Back
Professor, University of Houston, Texas, USA - Dongyoup Kim
Professor, Gachon University, Gyeonggi, Korea - Akinori Ono
Professor, Keio University, Tokyo, Japan
- Christine Ye
Professor, Rensselaer Polytechnic Institute, New York, USA. - Philipp Klaus
Professor, International University of Monaco, Monte Carlo, Monaco. - Tri Dinh M. Le
Professor, International University (VNU-HCM), Ho Chi Minh City, Vietnam. - Nhat T. Pham
Professor, International University (VNU-HCM), Ho Chi Minh City, Vietnam. - Dut V. Vo
Professor, Associate Editor of Asia Pacific Business Review, Can Tho University, Can Tho City, Vietnam. - Linh N.K. Duong
Professor, University of the West of England, Bristol, UK. - Linh Truong
Ph.D., University of the West of England, Bristol, UK.
Publication opportunities
Journal of Service Marketing, SSCI, Scopus Q1, IF 4.5
Asia Marketing Journal, Scopus Q3
VNUHCM Journal of Economics, Business and Law
Organizers
Media Partners
Engage with MBIC 2026
As the host of this premier international conference, the IU Business Research Network (IBRN) guarantees an exceptional platform for academic exchange and professional networking. We bridge the gap between rigorous research and global business innovation. Whatever your area of expertise—from AI-driven marketing to sustainable management—MBIC 2026 is dedicated to elevating your scholarly journey.
- Thematic Conference Tracks (AI, Marketing, & Sustainability)
- Global Keynote Sessions with Industry Experts
- Postgraduate & Undergraduate Competitions
- Cultural & Networking Tours (Mekong Delta Eco-tour)
Submission guidelines
General requirements
- Official Language: All written materials, including full papers, abstracts, and presentations, must be submitted in English
- Full Papers: Should be between 4,000 – 6,000 words, double-spaced
- Extended Abstracts: Should be between 1,000 – 1,500 words
- Formatting: Submissions must follow APA style, using Times New Roman font, size 12
- File Formats: Authors must provide their work in both MS Word and PDF formats
- Best Paper Eligibility: Please note that only full papers presented offline will be considered for the "Best Paper" award
- Author Limit: Each presenting author is allowed a maximum of two papers
Procedure via Microsoft CMT
- Access the Portal: Visit the official MBIC 2026 Microsoft CMT3 submission link (button below)
- Account Creation: If you do not have a CMT account, click "Register" to create one. If you already have an account, simply log in.
- Start New Submission: Click on the "Create New Submission" button.
- Select Your Track: You must identify and select your specific target track (e.g., Track 1: AI-Driven Retail Innovation) from the dropdown menu
- Enter Details: Provide the title of your paper, the full list of authors, and a brief summary.
- Upload Files: Upload your manuscript in both Word and PDF formats, ensuring they meet the APA formatting requirements
- Finalize: Click "Submit" to complete the process. You should receive a confirmation email shortly after.
- Click to download "Guide to submitting papers on the Microsoft CMT3 System"
Review and Acceptance
- All manuscripts will undergo an initial review by the organizing committee
- Only accepted manuscripts will be invited for presentation and officially notified
- Accepted full papers and abstracts will be included in the Conference Proceedings with an ISBN
Critical Deadlines
- Submission Deadline: All papers, extended abstracts, PPTs, and posters must be submitted by June 15th, 2026, at 11:59 PM (Vietnam Time)
- Registration Deadline: Final registration for all participants must be completed by June 30, 2026
Call for paper & Templates
Registration fee
- Regular registration fee: VND 2,700,000
- Full-time student fee: VND1,360,000
- Second paper by the same presenting author fee: VND 1,980,000
- Maximum two papers for each presenting author.
Registration Payment Instructions
To complete your registration for MBIC 2026, please follow the payment instructions corresponding to your location. For each paper or abstract, at least one author must attend and pay the registration fee.
For Domestic Participants (Vietnam)
Domestic participants can make payments via bank transfer or by scanning the official QR Code provided by the Office of Finance and Planning.
- Bank: Vietcombank – Joint Stock Commercial Bank for Foreign Trade of Vietnam
- Account name: TRƯỜNG ĐẠI HỌC QUỐC TẾ (International University - VNU-HCM)
- Account number: 0071000644679
Transfer Syntax (Mandatory): To ensure your payment is accurately recorded, please use the following syntax in the transaction description:
- Case 1 (Single Paper): MBIC 2026_[Full Name]_[Paper ID]_[Participant Type]
- Case 2 (Multiple Papers with the same presenter): MBIC 2026_[Full Name]_[Paper ID 1, Paper ID 2...]_[Participant Type]
(Note: Participant Type should be specified as “Full-time Student” or “Researcher”. Your Paper ID can be found in your CMT confirmation email after submission)
For International Participants
International scholars are encouraged to pay securely online via our dedicated OnePay payment gateway. The portal is now active and ready to accept transactions.
Accommodation
- Check in: Jul 23, 2026
- Check out: Jul 25, 2026
- Room: To be confirmed
| Room type | Room rate (VND ++ /room/night) |
|---|---|
| Executive Single | 2,010,000++ |
| Executive Double/Twin | 2,270,000++ |
All your guests staying in hotel will enjoy benefits as followings:
Buffet Breakfast at Ocean Queen
Wi-Fi or internet cable in the room
Daily 2 bottles mineral water
Coffee/tea making facility
All price quoted is exclude of 5% service charge & value add tax.
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Straight to Us
You may use bus lines Q27, Q43, 160 to get there. Leave at Hempstead Station.
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Find us at 225 Cadman Plaza, Brooklyn, NY. We are located just opposite Cadman Plaza Park.
How Can I Reach Your Office?
You can easily get directions for driving or public transit on Google Maps using the link below.
Straight to Us
You may use green, yellow or orange metro lines. Leave at Hight St Station.