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We are honored to welcome you to the International Conference on Marketing, Management and Business Innovation (MBIC 2026) , hosted by the IU Business Research Network (IBRN)

MBIC 2026 offers a unique chance to join a reputable academic–practitioner forum bridging rigorous research with managerial needs in the era of AI and digital transformation.

Here, we provide a platform for knowledge transfer across diverse tracks—from AI-driven retail to sustainable business models—bringing together scholars and industry experts from around the globe.

Join us to experience high-quality academic sessions and an unforgettable cultural tour of the Mekong Delta

The Central Palace Hotel

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Events Calendar

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Where to Find Us

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Keynote Speakers

  • Tri M. Ha
    Professor, Dean of School of Business, International University (VNU-HCM), Ho Chi Minh City, Vietnam.
  • Jungkun Park
    Professor, Hanyang University, Seoul, Korea
  • Tri C. Minh
    Professor, Dean of School of Business, Law University of HCMC, Ho Chi Minh City, Vietnam.
  • Weonsang Yoo
    Professor, Korea University, Seoul, Korea
  • Hwan Chung
    Professor, Konkuk University, Seoul, Korea
  • KiJoon Back
    Professor, University of Houston, Texas, USA
  • Dongyoup Kim
    Professor, Gachon University, Gyeonggi, Korea
  • Akinori Ono
    Professor, Keio University, Tokyo, Japan
  • Christine Ye
    Professor, Rensselaer Polytechnic Institute, New York, USA.
  • Philipp Klaus
    Professor, International University of Monaco, Monte Carlo, Monaco.
  • Tri Dinh M. Le
    Professor, International University (VNU-HCM), Ho Chi Minh City, Vietnam.
  • Nhat T. Pham
    Professor, International University (VNU-HCM), Ho Chi Minh City, Vietnam.
  • Dut V. Vo
    Professor, Associate Editor of Asia Pacific Business Review, Can Tho University, Can Tho City, Vietnam.
  • Linh N.K. Duong
    Professor, University of the West of England, Bristol, UK.
  • Linh Truong
    Ph.D., University of the West of England, Bristol, UK.

Publication opportunities

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The Best Papers (one or two papers per sponsoring journal) will be invited for potential publication from SSCI journals, subject to journal review and revisionrequirements.
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Or 6-10 highly qualified papers will be invited for potential publication in a special issue of the sponsoring Scopus journal.
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Full papers/abstracts accepted for the Conference will be included in the Conference Proceedings (with ISBN).

Co-organizers

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Engage with MBIC 2026

As the host of this premier international conference, the IU Business Research Network (IBRN) guarantees an exceptional platform for academic exchange and professional networking. We bridge the gap between rigorous research and global business innovation. Whatever your area of expertise—from AI-driven marketing to sustainable management—MBIC 2026 is dedicated to elevating your scholarly journey.

  • Thematic Conference Tracks (AI, Marketing, & Sustainability)
  • Global Keynote Sessions with Industry Experts
  • Postgraduate & Undergraduate Competitions
  • Cultural & Networking Tours (Mekong Delta Eco-tour)
Up to 1000
guests
650 sqm
(6997 sqft)
Catering
Available
15 Minutes
to City Center

Submission guidelines

General requirements

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Quick Contact

    The 2026 MBIC - July 24 - 25, 2026

    Contact us: mbic2026@hcmiu.edu.vn

    MBIC © 2026. All rights reserved.